I define the strategy and manufacture the product.

Positioning, identity, visuals, and the product itself. Factories in Italy, China, India, Pakistan, US.

Got an idea? →

Made things for

NM // Studio Booking 2026

Brand work and manufacturing.

Positioning, identity, packaging, the product itself. Built with you, brief to factory.

Built together, idea to product.

Most brand-to-product projects pass through three or four hands. A strategist briefs a designer. A designer briefs production. Production briefs the factory. Each handoff is a chance for your idea to drift. The product on the shelf isn't quite the one you started with.

I work the whole arc with you. Strategy, brand, factories. Direct contact every step. Your idea stays your idea from brief to shelf.

Plenty of people can make a product. Fewer can keep your original idea intact while doing it.

Based in Boston · Factories in Italy, China, India, Pakistan, US

NM // Made Products and the visuals around them

07 / ∞

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Services / 05 What I build

[01] Brand Strategy & Positioning Why this thing should exist, who it's for, and where it sits next to everything else. Most strategists stop here. I don't.

[02] Identity Systems Logo, type, color, voice. Built so it actually works on a shelf, not just in a presentation.

[03] Packaging & Product Graphics Surface design plus the physical build. Dielines, finishes, structure. Files the factory can use without me explaining.

[04] Product Development & Manufacturing Sourcing, sampling, shipping. Factories in Italy, China, India, Pakistan, US. Wallets, hardgoods, soft goods, accessories.

[05] Web & Visual Direction Sites, 3D, motion, campaign. How people see the product before they hold it.

Process / 04 How a project runs

[01]

Figure out the why

Who it's for, why it should exist, who else is doing similar things. Nothing else starts until this is clear.

[02]

Concept

Two or three directions, brand and product together, fast.

[03]

Build the system

Identity, packaging, surfaces, specs. Built together so they match.

[04]

Make it real

Final files, factory work, samples, finished products shipped to you.

NM // Websites Live websites

08 / 08

Eight live sites. Hand-coded or built in Framer.

[01] Spectra → [02] Alares → [03] Hinode → [04] Ravisauce → [05] Feels Like Home → [06] Wagon House Media → [07] Millbrook Manor → [08] Jordan's 50th →

NM // About

Nico Maggioli / Brand & Product Developer

I help founders build the brand and manufacture the product. Positioning, identity, visuals, and the product itself. Factories in Italy, China, India, Pakistan, US.

Most brand projects pass through three or four hands before they become real. I work across all of them, with you, the whole way. The idea you start with is the idea that ships.

Brand & Positioning Product Development Manufacturing

Capabilities

Brand strategy & positioning

Why the thing should exist, who it's for, where it sits next to everything else. The work that has to happen before any visual or product decision gets made.

Identity, packaging & product graphics

Logo, type, color, voice, surfaces, dielines, finishes. The visual system and the physical printable files, built so they actually match on the shelf.

Product development & manufacturing

Sourcing, sampling, shipping. Factories in Italy, China, India, Pakistan, US. Wallets, hardgoods, soft goods, accessories.

Web, 3D & visual direction

Sites, renders, motion, campaign. How people see the product before they hold it.

Workflow

01 / Figure out the why

Who it's for, why it should exist, who else is doing similar things. Nothing else starts until this is clear.

02 / Concept

Two or three directions, brand and product together, fast.

03 / Build the system

Identity, packaging, surfaces, specs. Built together so they match.

04 / Make it real

Final files, factory work, samples, finished products shipped to you.

Career / Record

Experience and capability archive

Role history, tools, leadership, and recognitions.

Experience

Sprout Studios

Visual Designer

LOCBoston, MA TERMJune 2025 - Present

Visual design, identity, and motion work for Staples, Kohler, Whirlpool, and others. Branded systems and campaign assets across formats.

Nicom

Freelancer

LOCBoston, MA TERMMay 2022 - Present

50+ clients across brand, packaging, and product. Strategy, identity, and manufacturing for small brands and independent founders.

Ravisauce

Founder & Lead Designer

LOCBoston, MA TERMApril 2015 - Present

Founded and built a fingerboard and skatewear brand from product through brand and distribution. Customers in 17 countries, sold through retail and online.

Zipped Magazine

Art Director

LOCSyracuse, NY TERMAug 2023 - May 2024

Led a team of four in weekly editorial production, directing social, poster, and design assets for a culture-focused semester publication.

Education

Syracuse University

College of Visual and Performing Arts

BFA, Communications Design · Magna Cum Laude · May 2024

Boston College High School

May 2020

Expertise

Creative

Strategy
Positioning
Branding
Packaging
Product Development
Manufacturing
Editorial
3D Design

Technical

Photoshop
Illustrator
InDesign
Figma
Framer
Blender

Leadership

Syracuse University Summer College Ambassador (2019)
Young Leaders Conference, Sheffield, England (2019)
YMCA Camp Counselor (CIT), Camp Coniston, Croydon NH (2011-2016)

Honors & Awards

Paul Leibovitz Award

Syracuse University (2024). Presented to a senior demonstrating cutting-edge interactive design and emerging technology use.

Impact Award

Babson College (2018). Recognized for brand networking leadership and building community engagement around Ravisauce.

Craftsmanship Recognition

Fingerboard TV (2017). Featured internationally for craftsmanship in handmade fingerboard design.

NM // Index

Got an idea?

Tell me what you're working on. Positioning, brand work, packaging, a physical product, or all of it.