About
Boreal ski bindings revolutionize your skiing experience with integrated GPS tracking, offering insights into your speed, location, and distance traveled. With an innovative anti-theft feature and mobile app, Boreal bindings not only enhance your performance on the slopes but also ensure the security of your gear.
Creative strategy
The brand provides...
Smart ski bindings.
So that...
You can improve your skills on the slopes as well as make sure your skis will be protected from theft.
Which...
Makes you a better skier and enjoy the season without being worried about your skis being stolen.
Project scope
Concept, Research, Naming, Logo, Branding, Art Direction, Packaging, Copywriting, Advertising, 3D Modeling, Animation
Process
Here's some of the process that went into creating Boreal
