About
Mirage is a virtual music festival in the metaverse, spanning three days, pays tribute to hip-hop artists whose lives were tragically cut short due to drug addiction. This event celebrates their legacy and serves a vital cause: all proceeds will go to organizations that support individuals struggling with similar challenges, merging entertainment with meaningful support for an essential issue.
Project scope
Concept, Research, Naming, Logo, Branding, Art Direction, Packaging, Copywriting, Advertising, 3D Modeling, Animation
Creative strategy
The brand provides..
An enjoyable music festival where you can see your favorite artists again.
So that..
Users can be part of something that is new and exciting, while also helping out a good cause.
Which..
Excites the user as well as helps those who may be struggling with these issues.
For the Mirage ad campaign, my goal was to show that you can access the Mirage music festival anywhere, even in your own room!
Process
Here's some of the process that went into creating Mirage
