Concept
Nestquest is all about using technology to pull kids away from endless screen time and into the great outdoors. I noticed that many kids are glued to their iPads and social media, so I wanted to flip the script and turn tech into a tool for exploration. With Nestquest, kids use advanced image recognition binoculars that instantly identify different bird species, making nature exploration fun, interactive, and educational.
Creative strategy
The creative strategy was to push this idea of new technology that hasn't been seen before with the familiar feeling of collecting trading cards with your friends. I aimed to blend the thrill of discovering birds with a learning experience that not only sharpens their intellect but also offers a refreshing break from brain rotting on a screen, encouraging kids to truly engage with nature.
Why the cards
Cool binoculars alone weren’t enough to fully engage the kids, so a card game was introduced to make Nestquest even more interactive and exciting. The idea was to give kids a tangible reward for their discoveries, turning birdwatching into a fun, competitive experience.
By collecting and trading cards, they stay hooked and motivated to explore, learn more about the birds they spot, and share their findings with friends.
The card game adds an element of surprise and achievement, making nature exploration more than just looking, it's about collecting, trading, and learning.
Advertising
For the Nestquest ad campaign, my goal was to make it fun, vibrant, and exciting to catch the attention of kids, ensuring that every element, from the visuals to the interactive components, sparks their curiosity and encourages them to explore and learn.
Project scope
Concept, Research, Naming, Logo, Branding, Art Direction, Packaging, Copywriting, Advertising, 3D Modeling, Animation
Process
Here's some of the process that went into creating Nestquest
