About
Nestquest turns birdwatching into an engaging adventure for kids with its advanced image-recognition binoculars. Instantly identify and learn about various bird species. When a new bird is identified, a card is created for users to dive deeper into the species’ attributes. Kids can use these cards to collect, trade, and learn, turning nature observation into an interactive educational activity.
Creative strategy
The brand provides...
Binoculars with image recognition that instantly identifies and educates kids about bird species, complemented by collectible cards for further learning.
So that...
Kids can transform their passive birdwatching activity into an interactive educational experience.
Which...
Boosts their knowledge and enjoyment of nature.
Project scope
Concept, Research, Naming, Logo, Branding, Art Direction, Packaging, Copywriting, Advertising, 3D Modeling, Animation
For the Nestquest ad campaign, my goal was to make it fun, vibrant, and exciting to catch the attention of kids, ensuring that every element, from the visuals to the interactive components, sparks their curiosity and encourages them to explore and learn.
Process
Here's some of the process that went into creating Nestquest
