About
Peak is a Lion's Mane mushroom-infused troche designed for entrepreneurs on the move. This convenient troche dissolves in your mouth, providing an instant boost in productivity and focus on helping you excel in your business endeavors.
Project scope
Concept, Research, Naming, Logo, Branding, Art Direction, Packaging, Copywriting, Advertising, 3D Modeling, Animation, Website Design
Creative strategy
The brand provides...
Lion's mane mushroom infused troche, a natural and innovative cognitive enhancer, specifically crafted for the active entrepreneur.
So that...
They can experience an instant boost in productivity and focus, essential for navigating their demanding and fast-paced business environments.
Which...
Leads to improved mental clarity and efficiency, helping them to maintain peak performance and a competitive edge in their entrepreneurial journey.
For the Peak ad campaign, my goal is to inspire and energize entrepreneurs by showcasing how Peak, with its Lion's Mane mushroom infusion, enhances mental clarity and productivity. Each element, from the lightbulbs symbolizing bright ideas to the money depicting financial success, is designed to resonate with the entrepreneurial spirit, driving home the message that every Peak is a step toward achieving their business aspirations.
Process
Here's some of the process that went into creating Peak
