I wanted to push the boundaries of skateboarding and make Sessio feel like a whole new world, kind of like Disney. I modeled a frog, named Sevvy, to be the mascot of Sessio. Sevvy represents that playful, rebellious spirit that skateboarding is all about, guiding riders into a realm where the rules are rewritten. The strategy was to blend wonder with a touch of the forbidden, creating an experience that turns every skate session into an epic adventure.
For the ad campaign, I wanted to push this idea of Sevvy traveling all over, skating the different wonders while making it look like something themepark related. I envisioned bold, vibrant visuals of Sevvy tackling iconic, off-limits skate spots that feel like epic rides, inviting skaters into a world of adventure. The campaign captures that rebellious, fun spirit of skateboarding and transforms each ride into a journey where every corner of the map is a new, exhilarating attraction.
