For the creative strategy, I focused on transparency over the technical details of blockchain because I did not want to overwhelm or scare people away with technical language. The website looks like any other charitable site at first, but once you make a donation, you get access to a dashboard that shows exactly where your money is going. Every transaction is recorded on a permanent ledger, so if anything seems off, you can easily go back and track it. This approach turns complex technology into a straightforward trust-building feature.
For the ad campaign, I focused on realistic stats that charities face, like how one in three Americans don't trust charities and while 67% of people donate, very few truly trust where their money goes. The ads ask, "If you give, how many do you really trust?" to highlight the need for transparency. This approach positions Voiage as the solution, a platform that turns every donation into a verifiable act of generosity through its permanent ledger system.
