For the creative strategy, I focused on transparency over the technical details of blockchain because I did not want to overwhelm or scare people away with technical language. The website looks like any other charitable site at first, but once you make a donation, you get access to a dashboard that shows exactly where your money is going. Every transaction is recorded on a permanent ledger, so if anything seems off, you can easily go back and track it. This approach turns complex technology into a straightforward trust-building feature.
For the ad campaign, I focused on Voyage’s core benefit: transparency. Each ad featured a see-through bus stop design, symbolizing how every donation is clearly recorded on our permanent ledger. This literal display emphasizes that nothing is hidden with Voayage.
